Advanced Social Media and Digital Communication

          Module 1: Introduction to Social Media

Section 1: Overview of Social Media
- Lesson 1: What is Social Media?
  - Module 1, Section 1, Lesson 1: What is Social Media?
- Lesson 2: A Brief History of Social Media
  - Module 1, Section 1, Lesson 2: A Brief History of Social Media

Section 2: Social Media Platforms
- Lesson 1: Introduction to Major Platforms
  - Module 1, Section 2, Lesson 1: Introduction to Major Platforms
- Lesson 2: Characteristics of Different Platforms
  - Module 1, Section 2, Lesson 2: Characteristics of Different Platforms

Section 3: Digital Etiquette and Communication Basics
- Lesson 1: Understanding Digital Etiquette
  - Module 1, Section 3, Lesson 1: Understanding Digital Etiquette
- Lesson 2: Crafting Clear Online Messages
  - Module 1, Section 3, Lesson 2: Crafting Clear Online Messages

Section 4: Understanding Audience and Privacy
- Lesson 1: Basic Audience Demographics
  - Module 1, Section 4, Lesson 1: Basic Audience Demographics
- Lesson 2: Privacy Principles in Digital Communication
  - Module 1, Section 4, Lesson 2: Privacy Principles in Digital Communication

Section 5: Digital Footprint and Online Identity
- Lesson 1: Building a Positive Digital Footprint
  - Module 1, Section 5, Lesson 1: Building a Positive Digital Footprint
- Lesson 2: Managing Your Online Identity
  - Module 1, Section 5, Lesson 2: Managing Your Online Identity


Module 2: Digital Communication Fundamentals

Section 1: Digital Communication Tools
- Lesson 1: Introduction to Digital Communication Tools
  - Module 2, Section 1, Lesson 1: Introduction to Digital Communication Tools
- Lesson 2: Evaluating Communication Platforms
  - Module 2, Section 1, Lesson 2: Evaluating Communication Platforms

Section 2: Crafting Online Messages
- Lesson 1: Writing Effective Digital Messages
  - Module 2, Section 2, Lesson 1: Writing Effective Digital Messages
- Lesson 2: Establishing Tone and Voice
  - Module 2, Section 2, Lesson 2: Establishing Tone and Voice

Section 3: Visual Communication Basics
- Lesson 1: The Importance of Visual Content
  - Module 2, Section 3, Lesson 1: The Importance of Visual Content
- Lesson 2: Guidelines for Images and Videos
  - Module 2, Section 3, Lesson 2: Guidelines for Images and Videos

Section 4: Writing for Digital Platforms
- Lesson 1: Basics of Digital Writing
  - Module 2, Section 4, Lesson 1: Basics of Digital Writing
- Lesson 2: Adapting Style for Social Media
  - Module 2, Section 4, Lesson 2: Adapting Style for Social Media

Section 5: Ethical Digital Communication
- Lesson 1: Fundamentals of Online Ethics
  - Module 2, Section 5, Lesson 1: Fundamentals of Online Ethics
- Lesson 2: Practicing Respectful Communication Online
  - Module 2, Section 5, Lesson 2: Practicing Respectful Communication Online


Module 3: Content Creation and Storytelling Basics

Section 1: Introduction to Content Creation
- Lesson 1: What is Content Creation?
  - Module 3, Section 1, Lesson 1: What is Content Creation?
- Lesson 2: Basics of Digital Storytelling
  - Module 3, Section 1, Lesson 2: Basics of Digital Storytelling

Section 2: Planning and Strategy for Content
- Lesson 1: The Importance of Content Planning
  - Module 3, Section 2, Lesson 1: The Importance of Content Planning
- Lesson 2: Elements of a Basic Content Strategy
  - Module 3, Section 2, Lesson 2: Elements of a Basic Content Strategy

Section 3: Storyboarding and Scripting
- Lesson 1: Introduction to Storyboarding
  - Module 3, Section 3, Lesson 1: Introduction to Storyboarding
- Lesson 2: Basics of Scriptwriting
  - Module 3, Section 3, Lesson 2: Basics of Scriptwriting

Section 4: Multimedia Elements in Storytelling
- Lesson 1: Incorporating Images and Graphics
  - Module 3, Section 4, Lesson 1: Incorporating Images and Graphics
- Lesson 2: Fundamentals of Simple Video Editing
  - Module 3, Section 4, Lesson 2: Fundamentals of Simple Video Editing

Section 5: Building Cohesive Narratives
- Lesson 1: Structuring Your Story
  - Module 3, Section 5, Lesson 1: Structuring Your Story
- Lesson 2: Engaging Your Audience Through Storytelling
  - Module 3, Section 5, Lesson 2: Engaging Your Audience Through Storytelling


Module 4: Audience Engagement Strategies

Section 1: Understanding Your Audience
- Lesson 1: Identifying Audience Needs
  - Module 4, Section 1, Lesson 1: Identifying Audience Needs
- Lesson 2: Basic Audience Research Methods
  - Module 4, Section 1, Lesson 2: Basic Audience Research Methods

Section 2: Crafting Engaging Messages
- Lesson 1: Fundamentals of Engaging Content
  - Module 4, Section 2, Lesson 1: Fundamentals of Engaging Content
- Lesson 2: Writing Techniques for Engagement
  - Module 4, Section 2, Lesson 2: Writing Techniques for Engagement

Section 3: Social Listening and Feedback
- Lesson 1: The Importance of Social Listening
  - Module 4, Section 3, Lesson 1: The Importance of Social Listening
- Lesson 2: Collecting and Using Feedback
  - Module 4, Section 3, Lesson 2: Collecting and Using Feedback

Section 4: Interaction Techniques
- Lesson 1: Fostering Online Conversation
  - Module 4, Section 4, Lesson 1: Fostering Online Conversation
- Lesson 2: Encouraging Community Interaction
  - Module 4, Section 4, Lesson 2: Encouraging Community Interaction

Section 5: Analyzing Engagement Metrics
- Lesson 1: Introduction to Engagement Metrics
  - Module 4, Section 5, Lesson 1: Introduction to Engagement Metrics
- Lesson 2: Simple Techniques for Metric Analysis
  - Module 4, Section 5, Lesson 2: Simple Techniques for Metric Analysis


Module 5: Online Brand Building Principles

Section 1: Introduction to Online Branding
- Lesson 1: Basics of Establishing an Online Presence
  - Module 5, Section 1, Lesson 1: Basics of Establishing an Online Presence
- Lesson 2: Importance of Consistent Messaging
  - Module 5, Section 1, Lesson 2: Importance of Consistent Messaging

Section 2: Personal Brand Building
- Lesson 1: Defining Your Personal Brand
  - Module 5, Section 2, Lesson 1: Defining Your Personal Brand
- Lesson 2: Tools and Techniques for Personal Branding
  - Module 5, Section 2, Lesson 2: Tools and Techniques for Personal Branding

Section 3: Visual Branding Essentials
- Lesson 1: Creating a Consistent Visual Identity
  - Module 5, Section 3, Lesson 1: Creating a Consistent Visual Identity
- Lesson 2: Basic Guidelines for Visual Branding
  - Module 5, Section 3, Lesson 2: Basic Guidelines for Visual Branding

Section 4: Aligning Content with Brand Values
- Lesson 1: Connecting Content to Brand Values
  - Module 5, Section 4, Lesson 1: Connecting Content to Brand Values
- Lesson 2: Strategies for Maintaining a Consistent Tone
  - Module 5, Section 4, Lesson 2: Strategies for Maintaining a Consistent Tone

Section 5: Basic Strategies for Brand Growth
- Lesson 1: Introduction to Brand Growth Techniques
  - Module 5, Section 5, Lesson 1: Introduction to Brand Growth Techniques
- Lesson 2: Essential Steps for Initial Brand Growth
  - Module 5, Section 5, Lesson 2: Essential Steps for Initial Brand Growth