Personal Branding and Career Marketing
Teaches advanced self-presentation and professional branding skills.
Description : Students develop a strong personal brand through digital portfolios, resume workshops, and networking exercises, preparing them to market their strengths and succeed in competitive professional environments.
Category : LifeSkills
Age : 12+
Difficulty Level : Normal
Curriculum :
Module 1: Foundations of Personal Branding Section 1: What is Personal Branding? - Lesson 1: Defining Personal Branding - Module 1, Section 1, Lesson 1 Defining Personal Branding - Lesson 2: Examples of Successful Personal Brands - Module 1, Section 1, Lesson 2 Examples of Successful Personal Brands Section 2: Importance of Self-Awareness - Lesson 1: Understanding Self-Awareness - Module 1, Section 2, Lesson 1 Understanding Self-Awareness - Lesson 2: Identifying Personal Interests - Module 1, Section 2, Lesson 2 Identifying Personal Interests Section 3: Identifying Strengths and Values - Lesson 1: Recognizing Your Strengths - Module 1, Section 3, Lesson 1 Recognizing Your Strengths - Lesson 2: Mapping Core Values - Module 1, Section 3, Lesson 2 Mapping Core Values Section 4: Overview of Career Marketing - Lesson 1: Introduction to Career Marketing Basics - Module 1, Section 4, Lesson 1 Introduction to Career Marketing Basics - Lesson 2: Integrating Branding with Career Goals - Module 1, Section 4, Lesson 2 Integrating Branding with Career Goals Section 5: Setting Personal Goals - Lesson 1: Importance of Goal Setting - Module 1, Section 5, Lesson 1 Importance of Goal Setting - Lesson 2: Creating Your Personal Vision - Module 1, Section 5, Lesson 2 Creating Your Personal Vision Module 2: Digital Portfolio Building Section 1: Understanding Digital Portfolios - Lesson 1: Definition and Benefits of Digital Portfolios - Module 2, Section 1, Lesson 1 Definition and Benefits of Digital Portfolios - Lesson 2: Examples of Effective Digital Portfolios - Module 2, Section 1, Lesson 2 Examples of Effective Digital Portfolios Section 2: Planning Your Portfolio Content - Lesson 1: Identifying Key Projects and Achievements - Module 2, Section 2, Lesson 1 Identifying Key Projects and Achievements - Lesson 2: Organizing Your Work Logically - Module 2, Section 2, Lesson 2 Organizing Your Work Logically Section 3: Using Online Platforms - Lesson 1: Overview of Portfolio Platforms - Module 2, Section 3, Lesson 1 Overview of Portfolio Platforms - Lesson 2: Comparing Features of Portfolio Tools - Module 2, Section 3, Lesson 2 Comparing Features of Portfolio Tools Section 4: Portfolio Design Fundamentals - Lesson 1: Basic Design Principles - Module 2, Section 4, Lesson 1 Basic Design Principles - Lesson 2: User Experience and Accessibility - Module 2, Section 4, Lesson 2 User Experience and Accessibility Section 5: Maintaining and Updating Your Portfolio - Lesson 1: Strategies for Continuous Improvement - Module 2, Section 5, Lesson 1 Strategies for Continuous Improvement - Lesson 2: Evaluating Your Portfolio's Impact - Module 2, Section 5, Lesson 2 Evaluating Your Portfolio's Impact Module 3: Resume and Application Skills Section 1: Resume Basics - Lesson 1: What is a Resume? - Module 3, Section 1, Lesson 1 What is a Resume? - Lesson 2: Purpose of a Resume - Module 3, Section 1, Lesson 2 Purpose of a Resume Section 2: Writing Your Resume - Lesson 1: Essential Resume Sections - Module 3, Section 2, Lesson 1 Essential Resume Sections - Lesson 2: Action-Oriented Language - Module 3, Section 2, Lesson 2 Action-Oriented Language Section 3: Cover Letter Essentials - Lesson 1: Role of a Cover Letter - Module 3, Section 3, Lesson 1 Role of a Cover Letter - Lesson 2: Structuring Your Cover Letter - Module 3, Section 3, Lesson 2 Structuring Your Cover Letter Section 4: Tailoring Applications - Lesson 1: Matching Skills with Job Requirements - Module 3, Section 4, Lesson 1 Matching Skills with Job Requirements - Lesson 2: Customizing Your Resume for Opportunities - Module 3, Section 4, Lesson 2 Customizing Your Resume for Opportunities Section 5: Preparing for Interviews - Lesson 1: Interview Basics and Etiquette - Module 3, Section 5, Lesson 1 Interview Basics and Etiquette - Lesson 2: Effective Communication Skills in Interviews - Module 3, Section 5, Lesson 2 Effective Communication Skills in Interviews Module 4: Networking and Communication Section 1: Networking Fundamentals - Lesson 1: Understanding Networking - Module 4, Section 1, Lesson 1 Understanding Networking - Lesson 2: Benefits of a Professional Network - Module 4, Section 1, Lesson 2 Benefits of a Professional Network Section 2: Building Professional Relationships - Lesson 1: Techniques for Relationship Building - Module 4, Section 2, Lesson 1 Techniques for Relationship Building - Lesson 2: Maintaining Professional Contacts - Module 4, Section 2, Lesson 2 Maintaining Professional Contacts Section 3: Fundamentals of Effective Communication - Lesson 1: Listening and Speaking Skills - Module 4, Section 3, Lesson 1 Listening and Speaking Skills - Lesson 2: Clarity and Confidence in Communication - Module 4, Section 3, Lesson 2 Clarity and Confidence in Communication Section 4: Leveraging Social Media for Networking - Lesson 1: Overview of Social Media Platforms - Module 4, Section 4, Lesson 1 Overview of Social Media Platforms - Lesson 2: Crafting Your Online Persona - Module 4, Section 4, Lesson 2 Crafting Your Online Persona Section 5: Practical Networking Exercises - Lesson 1: Role-Playing Networking Scenarios - Module 4, Section 5, Lesson 1 Role-Playing Networking Scenarios - Lesson 2: Practical Tips for Real-Life Networking - Module 4, Section 5, Lesson 2 Practical Tips for Real-Life Networking Module 5: Career Marketing Strategies Section 1: Introduction to Career Marketing - Lesson 1: What is Career Marketing? - Module 5, Section 1, Lesson 1 What is Career Marketing? - Lesson 2: The Basics of Self-Promotion - Module 5, Section 1, Lesson 2 The Basics of Self-Promotion Section 2: Identifying Your Unique Value - Lesson 1: Recognizing Your Unique Strengths - Module 5, Section 2, Lesson 1 Recognizing Your Unique Strengths - Lesson 2: Articulating Your Value Proposition - Module 5, Section 2, Lesson 2 Articulating Your Value Proposition Section 3: Marketing Tools and Techniques - Lesson 1: Overview of Marketing Tools - Module 5, Section 3, Lesson 1 Overview of Marketing Tools - Lesson 2: Leveraging Social Media for Branding - Module 5, Section 3, Lesson 2 Leveraging Social Media for Branding Section 4: Developing a Career Marketing Plan - Lesson 1: Setting Career Marketing Goals - Module 5, Section 4, Lesson 1 Setting Career Marketing Goals - Lesson 2: Creating an Action Plan for Success - Module 5, Section 4, Lesson 2 Creating an Action Plan for Success Section 5: Evaluating and Adjusting Your Strategy - Lesson 1: Measuring Success in Career Marketing - Module 5, Section 5, Lesson 1 Measuring Success in Career Marketing - Lesson 2: Adjusting Your Strategy for Growth - Module 5, Section 5, Lesson 2 Adjusting Your Strategy for Growth