Personal Branding and Career Marketing
Teaches advanced self-presentation and professional branding skills.
Description : Students develop a strong personal brand through digital portfolios, resume workshops, and networking exercises, preparing them to market their strengths and succeed in competitive professional environments.
Category : LifeSkills
Age : 12+
Difficulty Level : Normal
Curriculum :
Module 1: Foundations of Personal Branding
Section 1: What is Personal Branding?
- Lesson 1: Defining Personal Branding
- Module 1, Section 1, Lesson 1 Defining Personal Branding
- Lesson 2: Examples of Successful Personal Brands
- Module 1, Section 1, Lesson 2 Examples of Successful Personal Brands
Section 2: Importance of Self-Awareness
- Lesson 1: Understanding Self-Awareness
- Module 1, Section 2, Lesson 1 Understanding Self-Awareness
- Lesson 2: Identifying Personal Interests
- Module 1, Section 2, Lesson 2 Identifying Personal Interests
Section 3: Identifying Strengths and Values
- Lesson 1: Recognizing Your Strengths
- Module 1, Section 3, Lesson 1 Recognizing Your Strengths
- Lesson 2: Mapping Core Values
- Module 1, Section 3, Lesson 2 Mapping Core Values
Section 4: Overview of Career Marketing
- Lesson 1: Introduction to Career Marketing Basics
- Module 1, Section 4, Lesson 1 Introduction to Career Marketing Basics
- Lesson 2: Integrating Branding with Career Goals
- Module 1, Section 4, Lesson 2 Integrating Branding with Career Goals
Section 5: Setting Personal Goals
- Lesson 1: Importance of Goal Setting
- Module 1, Section 5, Lesson 1 Importance of Goal Setting
- Lesson 2: Creating Your Personal Vision
- Module 1, Section 5, Lesson 2 Creating Your Personal Vision
Module 2: Digital Portfolio Building
Section 1: Understanding Digital Portfolios
- Lesson 1: Definition and Benefits of Digital Portfolios
- Module 2, Section 1, Lesson 1 Definition and Benefits of Digital Portfolios
- Lesson 2: Examples of Effective Digital Portfolios
- Module 2, Section 1, Lesson 2 Examples of Effective Digital Portfolios
Section 2: Planning Your Portfolio Content
- Lesson 1: Identifying Key Projects and Achievements
- Module 2, Section 2, Lesson 1 Identifying Key Projects and Achievements
- Lesson 2: Organizing Your Work Logically
- Module 2, Section 2, Lesson 2 Organizing Your Work Logically
Section 3: Using Online Platforms
- Lesson 1: Overview of Portfolio Platforms
- Module 2, Section 3, Lesson 1 Overview of Portfolio Platforms
- Lesson 2: Comparing Features of Portfolio Tools
- Module 2, Section 3, Lesson 2 Comparing Features of Portfolio Tools
Section 4: Portfolio Design Fundamentals
- Lesson 1: Basic Design Principles
- Module 2, Section 4, Lesson 1 Basic Design Principles
- Lesson 2: User Experience and Accessibility
- Module 2, Section 4, Lesson 2 User Experience and Accessibility
Section 5: Maintaining and Updating Your Portfolio
- Lesson 1: Strategies for Continuous Improvement
- Module 2, Section 5, Lesson 1 Strategies for Continuous Improvement
- Lesson 2: Evaluating Your Portfolio's Impact
- Module 2, Section 5, Lesson 2 Evaluating Your Portfolio's Impact
Module 3: Resume and Application Skills
Section 1: Resume Basics
- Lesson 1: What is a Resume?
- Module 3, Section 1, Lesson 1 What is a Resume?
- Lesson 2: Purpose of a Resume
- Module 3, Section 1, Lesson 2 Purpose of a Resume
Section 2: Writing Your Resume
- Lesson 1: Essential Resume Sections
- Module 3, Section 2, Lesson 1 Essential Resume Sections
- Lesson 2: Action-Oriented Language
- Module 3, Section 2, Lesson 2 Action-Oriented Language
Section 3: Cover Letter Essentials
- Lesson 1: Role of a Cover Letter
- Module 3, Section 3, Lesson 1 Role of a Cover Letter
- Lesson 2: Structuring Your Cover Letter
- Module 3, Section 3, Lesson 2 Structuring Your Cover Letter
Section 4: Tailoring Applications
- Lesson 1: Matching Skills with Job Requirements
- Module 3, Section 4, Lesson 1 Matching Skills with Job Requirements
- Lesson 2: Customizing Your Resume for Opportunities
- Module 3, Section 4, Lesson 2 Customizing Your Resume for Opportunities
Section 5: Preparing for Interviews
- Lesson 1: Interview Basics and Etiquette
- Module 3, Section 5, Lesson 1 Interview Basics and Etiquette
- Lesson 2: Effective Communication Skills in Interviews
- Module 3, Section 5, Lesson 2 Effective Communication Skills in Interviews
Module 4: Networking and Communication
Section 1: Networking Fundamentals
- Lesson 1: Understanding Networking
- Module 4, Section 1, Lesson 1 Understanding Networking
- Lesson 2: Benefits of a Professional Network
- Module 4, Section 1, Lesson 2 Benefits of a Professional Network
Section 2: Building Professional Relationships
- Lesson 1: Techniques for Relationship Building
- Module 4, Section 2, Lesson 1 Techniques for Relationship Building
- Lesson 2: Maintaining Professional Contacts
- Module 4, Section 2, Lesson 2 Maintaining Professional Contacts
Section 3: Fundamentals of Effective Communication
- Lesson 1: Listening and Speaking Skills
- Module 4, Section 3, Lesson 1 Listening and Speaking Skills
- Lesson 2: Clarity and Confidence in Communication
- Module 4, Section 3, Lesson 2 Clarity and Confidence in Communication
Section 4: Leveraging Social Media for Networking
- Lesson 1: Overview of Social Media Platforms
- Module 4, Section 4, Lesson 1 Overview of Social Media Platforms
- Lesson 2: Crafting Your Online Persona
- Module 4, Section 4, Lesson 2 Crafting Your Online Persona
Section 5: Practical Networking Exercises
- Lesson 1: Role-Playing Networking Scenarios
- Module 4, Section 5, Lesson 1 Role-Playing Networking Scenarios
- Lesson 2: Practical Tips for Real-Life Networking
- Module 4, Section 5, Lesson 2 Practical Tips for Real-Life Networking
Module 5: Career Marketing Strategies
Section 1: Introduction to Career Marketing
- Lesson 1: What is Career Marketing?
- Module 5, Section 1, Lesson 1 What is Career Marketing?
- Lesson 2: The Basics of Self-Promotion
- Module 5, Section 1, Lesson 2 The Basics of Self-Promotion
Section 2: Identifying Your Unique Value
- Lesson 1: Recognizing Your Unique Strengths
- Module 5, Section 2, Lesson 1 Recognizing Your Unique Strengths
- Lesson 2: Articulating Your Value Proposition
- Module 5, Section 2, Lesson 2 Articulating Your Value Proposition
Section 3: Marketing Tools and Techniques
- Lesson 1: Overview of Marketing Tools
- Module 5, Section 3, Lesson 1 Overview of Marketing Tools
- Lesson 2: Leveraging Social Media for Branding
- Module 5, Section 3, Lesson 2 Leveraging Social Media for Branding
Section 4: Developing a Career Marketing Plan
- Lesson 1: Setting Career Marketing Goals
- Module 5, Section 4, Lesson 1 Setting Career Marketing Goals
- Lesson 2: Creating an Action Plan for Success
- Module 5, Section 4, Lesson 2 Creating an Action Plan for Success
Section 5: Evaluating and Adjusting Your Strategy
- Lesson 1: Measuring Success in Career Marketing
- Module 5, Section 5, Lesson 1 Measuring Success in Career Marketing
- Lesson 2: Adjusting Your Strategy for Growth
- Module 5, Section 5, Lesson 2 Adjusting Your Strategy for Growth