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Personal Branding and Career Marketing


 Teaches advanced self-presentation and professional branding skills.

 Description : Students develop a strong personal brand through digital portfolios, resume workshops, and networking exercises, preparing them to market their strengths and succeed in competitive professional environments.

Category : LifeSkills
Age : 12+
Difficulty Level : Normal

 Curriculum :
          Module 1: Foundations of Personal Branding

Section 1: What is Personal Branding?
- Lesson 1: Defining Personal Branding
  - Module 1, Section 1, Lesson 1 Defining Personal Branding
- Lesson 2: Examples of Successful Personal Brands
  - Module 1, Section 1, Lesson 2 Examples of Successful Personal Brands

Section 2: Importance of Self-Awareness
- Lesson 1: Understanding Self-Awareness
  - Module 1, Section 2, Lesson 1 Understanding Self-Awareness
- Lesson 2: Identifying Personal Interests
  - Module 1, Section 2, Lesson 2 Identifying Personal Interests

Section 3: Identifying Strengths and Values
- Lesson 1: Recognizing Your Strengths
  - Module 1, Section 3, Lesson 1 Recognizing Your Strengths
- Lesson 2: Mapping Core Values
  - Module 1, Section 3, Lesson 2 Mapping Core Values

Section 4: Overview of Career Marketing
- Lesson 1: Introduction to Career Marketing Basics
  - Module 1, Section 4, Lesson 1 Introduction to Career Marketing Basics
- Lesson 2: Integrating Branding with Career Goals
  - Module 1, Section 4, Lesson 2 Integrating Branding with Career Goals

Section 5: Setting Personal Goals
- Lesson 1: Importance of Goal Setting
  - Module 1, Section 5, Lesson 1 Importance of Goal Setting
- Lesson 2: Creating Your Personal Vision
  - Module 1, Section 5, Lesson 2 Creating Your Personal Vision


Module 2: Digital Portfolio Building

Section 1: Understanding Digital Portfolios
- Lesson 1: Definition and Benefits of Digital Portfolios
  - Module 2, Section 1, Lesson 1 Definition and Benefits of Digital Portfolios
- Lesson 2: Examples of Effective Digital Portfolios
  - Module 2, Section 1, Lesson 2 Examples of Effective Digital Portfolios

Section 2: Planning Your Portfolio Content
- Lesson 1: Identifying Key Projects and Achievements
  - Module 2, Section 2, Lesson 1 Identifying Key Projects and Achievements
- Lesson 2: Organizing Your Work Logically
  - Module 2, Section 2, Lesson 2 Organizing Your Work Logically

Section 3: Using Online Platforms
- Lesson 1: Overview of Portfolio Platforms
  - Module 2, Section 3, Lesson 1 Overview of Portfolio Platforms
- Lesson 2: Comparing Features of Portfolio Tools
  - Module 2, Section 3, Lesson 2 Comparing Features of Portfolio Tools

Section 4: Portfolio Design Fundamentals
- Lesson 1: Basic Design Principles
  - Module 2, Section 4, Lesson 1 Basic Design Principles
- Lesson 2: User Experience and Accessibility
  - Module 2, Section 4, Lesson 2 User Experience and Accessibility

Section 5: Maintaining and Updating Your Portfolio
- Lesson 1: Strategies for Continuous Improvement
  - Module 2, Section 5, Lesson 1 Strategies for Continuous Improvement
- Lesson 2: Evaluating Your Portfolio's Impact
  - Module 2, Section 5, Lesson 2 Evaluating Your Portfolio's Impact


Module 3: Resume and Application Skills

Section 1: Resume Basics
- Lesson 1: What is a Resume?
  - Module 3, Section 1, Lesson 1 What is a Resume?
- Lesson 2: Purpose of a Resume
  - Module 3, Section 1, Lesson 2 Purpose of a Resume

Section 2: Writing Your Resume
- Lesson 1: Essential Resume Sections
  - Module 3, Section 2, Lesson 1 Essential Resume Sections
- Lesson 2: Action-Oriented Language
  - Module 3, Section 2, Lesson 2 Action-Oriented Language

Section 3: Cover Letter Essentials
- Lesson 1: Role of a Cover Letter
  - Module 3, Section 3, Lesson 1 Role of a Cover Letter
- Lesson 2: Structuring Your Cover Letter
  - Module 3, Section 3, Lesson 2 Structuring Your Cover Letter

Section 4: Tailoring Applications
- Lesson 1: Matching Skills with Job Requirements
  - Module 3, Section 4, Lesson 1 Matching Skills with Job Requirements
- Lesson 2: Customizing Your Resume for Opportunities
  - Module 3, Section 4, Lesson 2 Customizing Your Resume for Opportunities

Section 5: Preparing for Interviews
- Lesson 1: Interview Basics and Etiquette
  - Module 3, Section 5, Lesson 1 Interview Basics and Etiquette
- Lesson 2: Effective Communication Skills in Interviews
  - Module 3, Section 5, Lesson 2 Effective Communication Skills in Interviews


Module 4: Networking and Communication

Section 1: Networking Fundamentals
- Lesson 1: Understanding Networking
  - Module 4, Section 1, Lesson 1 Understanding Networking
- Lesson 2: Benefits of a Professional Network
  - Module 4, Section 1, Lesson 2 Benefits of a Professional Network

Section 2: Building Professional Relationships
- Lesson 1: Techniques for Relationship Building
  - Module 4, Section 2, Lesson 1 Techniques for Relationship Building
- Lesson 2: Maintaining Professional Contacts
  - Module 4, Section 2, Lesson 2 Maintaining Professional Contacts

Section 3: Fundamentals of Effective Communication
- Lesson 1: Listening and Speaking Skills
  - Module 4, Section 3, Lesson 1 Listening and Speaking Skills
- Lesson 2: Clarity and Confidence in Communication
  - Module 4, Section 3, Lesson 2 Clarity and Confidence in Communication

Section 4: Leveraging Social Media for Networking
- Lesson 1: Overview of Social Media Platforms
  - Module 4, Section 4, Lesson 1 Overview of Social Media Platforms
- Lesson 2: Crafting Your Online Persona
  - Module 4, Section 4, Lesson 2 Crafting Your Online Persona

Section 5: Practical Networking Exercises
- Lesson 1: Role-Playing Networking Scenarios
  - Module 4, Section 5, Lesson 1 Role-Playing Networking Scenarios
- Lesson 2: Practical Tips for Real-Life Networking
  - Module 4, Section 5, Lesson 2 Practical Tips for Real-Life Networking


Module 5: Career Marketing Strategies

Section 1: Introduction to Career Marketing
- Lesson 1: What is Career Marketing?
  - Module 5, Section 1, Lesson 1 What is Career Marketing?
- Lesson 2: The Basics of Self-Promotion
  - Module 5, Section 1, Lesson 2 The Basics of Self-Promotion

Section 2: Identifying Your Unique Value
- Lesson 1: Recognizing Your Unique Strengths
  - Module 5, Section 2, Lesson 1 Recognizing Your Unique Strengths
- Lesson 2: Articulating Your Value Proposition
  - Module 5, Section 2, Lesson 2 Articulating Your Value Proposition

Section 3: Marketing Tools and Techniques
- Lesson 1: Overview of Marketing Tools
  - Module 5, Section 3, Lesson 1 Overview of Marketing Tools
- Lesson 2: Leveraging Social Media for Branding
  - Module 5, Section 3, Lesson 2 Leveraging Social Media for Branding

Section 4: Developing a Career Marketing Plan
- Lesson 1: Setting Career Marketing Goals
  - Module 5, Section 4, Lesson 1 Setting Career Marketing Goals
- Lesson 2: Creating an Action Plan for Success
  - Module 5, Section 4, Lesson 2 Creating an Action Plan for Success

Section 5: Evaluating and Adjusting Your Strategy
- Lesson 1: Measuring Success in Career Marketing
  - Module 5, Section 5, Lesson 1 Measuring Success in Career Marketing
- Lesson 2: Adjusting Your Strategy for Growth
  - Module 5, Section 5, Lesson 2 Adjusting Your Strategy for Growth