Advanced Social Media and Digital Communication
Focuses on strategic digital communication in health and wellness.
Description : Students explore advanced techniques in social media marketing, digital storytelling, and online brand management, with an emphasis on promoting health awareness and wellness.
Category : Health & Wellness
Age : 12+
Difficulty Level : Normal
Curriculum :
Module 1: Introduction to Social Media & Health Wellness
Section 1: Understanding Social Media Platforms
- Lesson 1: What is Social Media?
Module 1, Section 1, Lesson 1: What is Social Media?
- Lesson 2: Evolution of Social Platforms
Module 1, Section 1, Lesson 2: Evolution of Social Platforms
Section 2: The Importance of Online Health & Wellness
- Lesson 1: Why Wellness Matters Online
Module 1, Section 2, Lesson 1: Why Wellness Matters Online
- Lesson 2: Introduction to Digital Health Information
Module 1, Section 2, Lesson 2: Introduction to Digital Health Information
Section 3: Basic Digital Communication Skills
- Lesson 1: Digital Etiquette and Safety
Module 1, Section 3, Lesson 1: Digital Etiquette and Safety
- Lesson 2: Effective Online Interactions
Module 1, Section 3, Lesson 2: Effective Online Interactions
Section 4: Connecting with Your Audience
- Lesson 1: Identifying Your Audience
Module 1, Section 4, Lesson 1: Identifying Your Audience
- Lesson 2: Communicating Clear Messages
Module 1, Section 4, Lesson 2: Communicating Clear Messages
Section 5: Foundations of Content Creation
- Lesson 1: Basics of Content Writing
Module 1, Section 5, Lesson 1: Basics of Content Writing
- Lesson 2: Visual Storytelling Fundamentals
Module 1, Section 5, Lesson 2: Visual Storytelling Fundamentals
Module 2: Establishing a Digital Presence for Wellness
Section 1: Setting Up Your Profile
- Lesson 1: Creating a Health-Focused Profile
Module 2, Section 1, Lesson 1: Creating a Health-Focused Profile
- Lesson 2: Understanding Privacy and Safety
Module 2, Section 1, Lesson 2: Understanding Privacy and Safety
Section 2: Building Credibility Online
- Lesson 1: Establishing Trust in Digital Spaces
Module 2, Section 2, Lesson 1: Establishing Trust in Digital Spaces
- Lesson 2: Ethical Considerations in Digital Health
Module 2, Section 2, Lesson 2: Ethical Considerations in Digital Health
Section 3: Audience Engagement Techniques
- Lesson 1: Fundamentals of Engagement
Module 2, Section 3, Lesson 1: Fundamentals of Engagement
- Lesson 2: Basics of Feedback Collection
Module 2, Section 3, Lesson 2: Basics of Feedback Collection
Section 4: Crafting Your Personal Brand
- Lesson 1: Identifying Core Values
Module 2, Section 4, Lesson 1: Identifying Core Values
- Lesson 2: Aligning Your Brand with Wellness
Module 2, Section 4, Lesson 2: Aligning Your Brand with Wellness
Section 5: Digital Identity and Consistency
- Lesson 1: Introduction to Digital Identity
Module 2, Section 5, Lesson 1: Introduction to Digital Identity
- Lesson 2: Best Practices for Consistent Online Presence
Module 2, Section 5, Lesson 2: Best Practices for Consistent Online Presence
Module 3: Digital Storytelling for Health Awareness
Section 1: Principles of Storytelling
- Lesson 1: Storytelling Basics
Module 3, Section 1, Lesson 1: Storytelling Basics
- Lesson 2: Elements of a Compelling Story
Module 3, Section 1, Lesson 2: Elements of a Compelling Story
Section 2: Visual and Written Communication
- Lesson 1: Fundamentals of Visual Storytelling
Module 3, Section 2, Lesson 1: Fundamentals of Visual Storytelling
- Lesson 2: Crafting Clear Written Messages
Module 3, Section 2, Lesson 2: Crafting Clear Written Messages
Section 3: Using Multimedia Effectively
- Lesson 1: Introduction to Basic Multimedia Tools
Module 3, Section 3, Lesson 1: Introduction to Basic Multimedia Tools
- Lesson 2: Integrating Images and Text
Module 3, Section 3, Lesson 2: Integrating Images and Text
Section 4: Developing Your Narrative
- Lesson 1: Setting a Narrative Focus
Module 3, Section 4, Lesson 1: Setting a Narrative Focus
- Lesson 2: Structuring a Health Awareness Message
Module 3, Section 4, Lesson 2: Structuring a Health Awareness Message
Section 5: Engaging Your Audience with Your Story
- Lesson 1: Techniques for Audience Engagement
Module 3, Section 5, Lesson 1: Techniques for Audience Engagement
- Lesson 2: Measuring Story Impact
Module 3, Section 5, Lesson 2: Measuring Story Impact
Module 4: Social Media Marketing Basics for Health
Section 1: Introduction to Social Media Marketing
- Lesson 1: What is Social Media Marketing?
Module 4, Section 1, Lesson 1: What is Social Media Marketing?
- Lesson 2: Role of Marketing in Health Awareness
Module 4, Section 1, Lesson 2: Role of Marketing in Health Awareness
Section 2: Content Planning and Strategy
- Lesson 1: Fundamentals of Content Strategy
Module 4, Section 2, Lesson 1: Fundamentals of Content Strategy
- Lesson 2: Planning Content for Health Messaging
Module 4, Section 2, Lesson 2: Planning Content for Health Messaging
Section 3: Leveraging Social Media Platforms
- Lesson 1: Overview of Major Social Platforms
Module 4, Section 3, Lesson 1: Overview of Major Social Platforms
- Lesson 2: Basic Features for Health Promotion
Module 4, Section 3, Lesson 2: Basic Features for Health Promotion
Section 4: Fundamentals of Online Advertising
- Lesson 1: Basics of Social Media Advertising
Module 4, Section 4, Lesson 1: Basics of Social Media Advertising
- Lesson 2: Ethical Promotion Practices in Health
Module 4, Section 4, Lesson 2: Ethical Promotion Practices in Health
Section 5: Analyzing Performance Metrics
- Lesson 1: Introduction to Engagement Metrics
Module 4, Section 5, Lesson 1: Introduction to Engagement Metrics
- Lesson 2: Basic Tools for Performance Tracking
Module 4, Section 5, Lesson 2: Basic Tools for Performance Tracking
Module 5: Basic Online Brand Management for Wellness
Section 1: Understanding Brand Fundamentals
- Lesson 1: Defining a Digital Brand
Module 5, Section 1, Lesson 1: Defining a Digital Brand
- Lesson 2: Core Components of a Digital Brand
Module 5, Section 1, Lesson 2: Core Components of a Digital Brand
Section 2: Crafting Your Wellness Brand Message
- Lesson 1: Essential Elements of a Brand Message
Module 5, Section 2, Lesson 1: Essential Elements of a Brand Message
- Lesson 2: Aligning Your Message with Health Values
Module 5, Section 2, Lesson 2: Aligning Your Message with Health Values
Section 3: Engaging a Community
- Lesson 1: Building a Community Around Your Brand
Module 5, Section 3, Lesson 1: Building a Community Around Your Brand
- Lesson 2: Basic Strategies for Online Engagement
Module 5, Section 3, Lesson 2: Basic Strategies for Online Engagement
Section 4: Maintaining Brand Consistency
- Lesson 1: Staying Consistent Across Platforms
Module 5, Section 4, Lesson 1: Staying Consistent Across Platforms
- Lesson 2: Evaluating Your Brand Image
Module 5, Section 4, Lesson 2: Evaluating Your Brand Image
Section 5: Future Trends in Brand Management
- Lesson 1: Fundamentals of Digital Brand Evolution
Module 5, Section 5, Lesson 1: Fundamentals of Digital Brand Evolution
- Lesson 2: Recommended Practices for Sustainability
Module 5, Section 5, Lesson 2: Recommended Practices for Sustainability