Advanced Music Business and Entrepreneurship
Covers strategic aspects of the music industry.
Description : Learners explore marketing, copyright, and career development in the music business, with projects and case studies that prepare them for professional success.
Category : Music
Age : 12+
Difficulty Level : Normal
Curriculum :
Module 1: Foundations of the Music Industry Section 1: Music Industry Overview - Lesson 1: Introduction to the Music Business - Module 1, Section 1, Lesson 1: Introduction to the Music Business - Lesson 2: Evolution of the Music Industry - Module 1, Section 1, Lesson 2: Evolution of the Music Industry Section 2: Key Roles and Stakeholders - Lesson 1: Understanding Industry Roles - Module 1, Section 2, Lesson 1: Understanding Industry Roles - Lesson 2: The Functions of Record Labels, Managers, and Agents - Module 1, Section 2, Lesson 2: The Functions of Record Labels, Managers, and Agents Section 3: Basic Terminology and Concepts - Lesson 1: Music Business Lingo and Definitions - Module 1, Section 3, Lesson 1: Music Business Lingo and Definitions - Lesson 2: Fundamental Concepts in Music Industry Operations - Module 1, Section 3, Lesson 2: Fundamental Concepts in Music Industry Operations Section 4: Revenue Streams in Music - Lesson 1: Introduction to Music Revenue Models - Module 1, Section 4, Lesson 1: Introduction to Music Revenue Models - Lesson 2: Overview of Income Sources: Live Performances, Sales, and Streaming - Module 1, Section 4, Lesson 2: Overview of Income Sources: Live Performances, Sales, and Streaming Section 5: Music Business Models and Structures - Lesson 1: Exploring Different Music Business Models - Module 1, Section 5, Lesson 1: Exploring Different Music Business Models - Lesson 2: Case Studies on Successful Business Approaches - Module 1, Section 5, Lesson 2: Case Studies on Successful Business Approaches Module 2: Marketing in the Music Industry Section 1: Fundamentals of Music Marketing - Lesson 1: Introduction to Music Marketing Strategies - Module 2, Section 1, Lesson 1: Introduction to Music Marketing Strategies - Lesson 2: Defining Your Target Audience in Music - Module 2, Section 1, Lesson 2: Defining Your Target Audience in Music Section 2: Digital Presence and Social Media - Lesson 1: Building an Effective Online Profile - Module 2, Section 2, Lesson 1: Building an Effective Online Profile - Lesson 2: Social Media Tools and Best Practices for Musicians - Module 2, Section 2, Lesson 2: Social Media Tools and Best Practices for Musicians Section 3: Branding for Musicians - Lesson 1: Crafting a Personal Brand in the Music Industry - Module 2, Section 3, Lesson 1: Crafting a Personal Brand in the Music Industry - Lesson 2: Visual Identity and Storytelling - Module 2, Section 3, Lesson 2: Visual Identity and Storytelling Section 4: Fan Engagement Strategies - Lesson 1: Building and Maintaining a Loyal Fan Base - Module 2, Section 4, Lesson 1: Building and Maintaining a Loyal Fan Base - Lesson 2: Interactive and Community-Based Marketing Approaches - Module 2, Section 4, Lesson 2: Interactive and Community-Based Marketing Approaches Section 5: Promoting Music Projects - Lesson 1: Launching New Releases and Projects - Module 2, Section 5, Lesson 1: Launching New Releases and Projects - Lesson 2: Media Relations and PR for Musicians - Module 2, Section 5, Lesson 2: Media Relations and PR for Musicians Module 3: Copyright and Intellectual Property Essentials Section 1: Introduction to Copyright in Music - Lesson 1: Fundamentals of Copyright Law - Module 3, Section 1, Lesson 1: Fundamentals of Copyright Law - Lesson 2: The Role of Copyright in the Music Industry - Module 3, Section 1, Lesson 2: The Role of Copyright in the Music Industry Section 2: Music Publishing Basics - Lesson 1: Understanding Music Publishing Rights - Module 3, Section 2, Lesson 1: Understanding Music Publishing Rights - Lesson 2: Revenue and Royalties from Publishing - Module 3, Section 2, Lesson 2: Revenue and Royalties from Publishing Section 3: Licensing Essentials - Lesson 1: The Basics of Music Licensing - Module 3, Section 3, Lesson 1: The Basics of Music Licensing - Lesson 2: How Licensing Impacts Revenue Streams - Module 3, Section 3, Lesson 2: How Licensing Impacts Revenue Streams Section 4: Understanding Music Contracts - Lesson 1: Key Elements of Music Contracts - Module 3, Section 4, Lesson 1: Key Elements of Music Contracts - Lesson 2: Negotiating Fair Agreements - Module 3, Section 4, Lesson 2: Negotiating Fair Agreements Section 5: Protecting Creative Works - Lesson 1: Strategies for Safeguarding Intellectual Property - Module 3, Section 5, Lesson 1: Strategies for Safeguarding Intellectual Property - Lesson 2: Legal Resources and Support in the Music Industry - Module 3, Section 5, Lesson 2: Legal Resources and Support in the Music Industry Module 4: Financial and Business Strategies in Music Section 1: Music Economics Fundamentals - Lesson 1: Introduction to Music Economics - Module 4, Section 1, Lesson 1: Introduction to Music Economics - Lesson 2: Market Trends and Their Impact on Artists - Module 4, Section 1, Lesson 2: Market Trends and Their Impact on Artists Section 2: Understanding Revenue Streams - Lesson 1: Breakdown of Income Sources in Music - Module 4, Section 2, Lesson 1: Breakdown of Income Sources in Music - Lesson 2: Analyzing and Diversifying Revenue Streams - Module 4, Section 2, Lesson 2: Analyzing and Diversifying Revenue Streams Section 3: Financial Management for Musicians - Lesson 1: Budgeting and Cash Flow Essentials - Module 4, Section 3, Lesson 1: Budgeting and Cash Flow Essentials - Lesson 2: Basics of Financial Planning and Record Keeping - Module 4, Section 3, Lesson 2: Basics of Financial Planning and Record Keeping Section 4: Funding and Investment in Music - Lesson 1: Introduction to Funding Options for Musical Projects - Module 4, Section 4, Lesson 1: Introduction to Funding Options for Musical Projects - Lesson 2: Understanding Investment and Sponsorship - Module 4, Section 4, Lesson 2: Understanding Investment and Sponsorship Section 5: Crafting a Business Plan for Music Success - Lesson 1: Essential Elements of a Music Business Plan - Module 4, Section 5, Lesson 1: Essential Elements of a Music Business Plan - Lesson 2: Case Study: Building a Sustainable Music Career - Module 4, Section 5, Lesson 2: Case Study: Building a Sustainable Music Career Module 5: Entrepreneurship and Career Development in Music Section 1: Laying the Groundwork for Music Entrepreneurship - Lesson 1: Fundamentals of Starting a Music Venture - Module 5, Section 1, Lesson 1: Fundamentals of Starting a Music Venture - Lesson 2: Identifying Opportunities in the Music Industry - Module 5, Section 1, Lesson 2: Identifying Opportunities in the Music Industry Section 2: Networking and Building Industry Relationships - Lesson 1: The Importance of Networking in Music - Module 5, Section 2, Lesson 1: The Importance of Networking in Music - Lesson 2: Strategies for Effective Collaboration - Module 5, Section 2, Lesson 2: Strategies for Effective Collaboration Section 3: Career Planning and Personal Branding - Lesson 1: Creating a Roadmap for a Music Career - Module 5, Section 3, Lesson 1: Creating a Roadmap for a Music Career - Lesson 2: Leveraging Personal Brand for Opportunities - Module 5, Section 3, Lesson 2: Leveraging Personal Brand for Opportunities Section 4: Creative Entrepreneurship Strategies - Lesson 1: Combining Creativity with Business Acumen - Module 5, Section 4, Lesson 1: Combining Creativity with Business Acumen - Lesson 2: Innovation and Adaptation in a Changing Industry - Module 5, Section 4, Lesson 2: Innovation and Adaptation in a Changing Industry Section 5: Practical Projects and Case Studies - Lesson 1: Real-World Case Studies in Music Entrepreneurship - Module 5, Section 5, Lesson 1: Real-World Case Studies in Music Entrepreneurship - Lesson 2: Project Workshop: Developing Your Own Music Business Concept - Module 5, Section 5, Lesson 2: Project Workshop: Developing Your Own Music Business Concept